Leitfaden zur Preisliste für Fahrradreparaturen: Legen Sie intelligentere Preise fest und erweitern Sie Ihr Geschäft

Direct costs are expenses that can be traced directly to a specific product or service. They increase or decrease depending on how much work you do. In a bike repair shop, direct costs are the expenses tied directly to performing a repair. These typically include:

• Labour: The time your mechanics spend on a job. Remember to factor in not just their hourly wage but also holiday pay, training time, and other employment costs.
• Parts and Materials: Any components used during the repair, from brake pads to inner tubes.
• Consumables: Items like grease, cleaning supplies, and workshop rags that may seem minor but add up over time.
• Specialist Tool Wear and Replacement: Tools used in repairs, like hydraulic brake bleeders or wheel truing stands, wear out and eventually need replacing. Factoring a small portion of this into your service pricing helps cover these future costs.
• Protective Gear: Items such as gloves, aprons, or safety glasses that are used during repairs also count towards direct costs.

When pricing your repairs, these are the costs you need to recover first to avoid operating at a loss.

Indirect costs are expenses that are not linked to any one service but are necessary to run your business as a whole. In a bike repair shop, indirect costs are the background expenses that keep your shop running, even if you are not actively repairing a bike at that moment. These include:

• Rent and Utilities: The cost of your premises, electricity, water, and heating.
• Insurance: Cover for your premises, liability insurance, and insurance for customer bikes.
• Administrative Time: Managing bookings, answering customer enquiries, ordering stock, and handling finances.
• Software and Subscriptions: Any software, such as Service- und Reparatursoftware, POS platforms, and payment providers, that supports your daily operations should be factored into your overall business costs.
• Marketing and Advertising: Marketing for service businesses, such as website hosting, social media ads, and printed materials, helps attract customers but is not tied to any one specific repair.
• Staff Training and Certification: Investing in mechanic training and skill upgrades helps maintain service quality, but needs to be supported through your pricing.
• Shop Supplies and Amenities: General supplies such as cleaning products, paper towels, and coffee for staff keep the shop functioning smoothly.
• Depreciation on Workshop Equipment: Large items like workbenches, compressors, and shop vans lose value over time and need to be replaced eventually.

If you only price based on direct costs, you will quickly find that your profits disappear. Every service you offer must also contribute to covering your indirect costs. A well-thought-out bike repair price list needs to reflect both the visible and invisible expenses that affect your bottom line.

A simple but powerful starting point is to work out how much it costs you to have a mechanic on the shop floor for an hour. Below is a basic approach to calculating your hourly labour cost:

1. Add up all employment costs, including wages, taxes, benefits, and training.
2. Estimate the number of chargeable hours available in a year, allowing for holidays, sickness, and slow periods.
3. Divide the total employment costs by the number of chargeable hours.

Arbeitskosten pro Stunde = Gesamte jährliche Beschäftigungskosten ÷ Gesamtzahl der abrechenbaren Stunden

If your total annual employment costs for a mechanic come to $52,000 and you have 2,080 working hours in a year (40 hours per week × 52 weeks), but only 1,800 of those are realistically chargeable once you account for holidays and admin time, the calculation would be:

$52,000 ÷ 1,800 hours = $28.89 per hour

This gives you your base hourly cost. To make a profit, you must charge more than this amount once you include your overheads and desired profit margin.

For instance, if it costs you $28.89 per hour to employ a mechanic once everything is factored in, your service pricing should ensure that your labour rate covers at least this figure plus an additional margin to support your business growth.

Taking the time to map out your direct and indirect costs properly makes sure your bike repair price list works for your business, not against it.

Once you have a clear understanding of your costs, the next step is to structure your bike repair price list around the services you offer. Your pricing should not just cover the work done but also contribute to the health and growth of your business.

Every service you offer should factor in the cost of both labour and parts. Labour is often the largest component, especially for more complex repairs, but parts like tyres, brake pads, and chains must also be considered carefully. Ignoring even small expenses can slowly eat away at your profits.

When working out your prices, begin with the base hourly labour cost you calculated earlier. Add the cost of any parts and consumables used in the repair. Once you have the full cost, build in a margin that ensures you are covering overheads and making a sustainable profit. A clear and structured approach keeps your pricing competitive, fair, and profitable.

Here are some current example ranges for common bike shop services to help guide your pricing decisions:

• Bike Tune Up Cost: A basic bike tune-up typically costs a shop around $40 to $90 to perform, depending on the time involved and the depth of service. Shops often retail this service for anywhere between $60 and $250, depending on whether it is a light tune or a full performance check with deep cleaning and drivetrain adjustments.

• Bike Tire Replacement Cost: Parts for tyre replacements usually range from $20 to $80, depending on the quality and type of tyre fitted. Labour to install a new tyre often adds between $15 and $30. This means a full tyre replacement service typically falls between $35 and $110 per tyre.

• Bike Chain Replacement Cost: Chain prices vary based on quality. Standard chains usually start around $15, while higher-end or specialist chains can reach $60 or more. Labour for chain fitting often adds another $20 to $30. As a result, many shops charge between $35 and $90 for a full chain replacement.

• Bike Service Cost: Broader service packages, such as a full maintenance check, usually start at around $80 for basic checks and tune-ups. More detailed packages, including full drivetrain servicing, brake tuning, and component overhauls, are often priced upwards of $150 or more.

These figures are examples to help you benchmark your pricing. Your final prices should always reflect your own shop’s costs, the service quality you provide, and your position in the market. By carefully structuring your bike repair price list, you make sure your services are profitable, competitive, and easy for customers to understand and trust.

Once you have built your bike repair price list based on your actual costs, it is time to apply strategic thinking to how you set your final prices. A smart pricing method can help you stay competitive, highlight the value you deliver, and ensure you are earning a fair profit.

There are several approaches to pricing services, and the best choice often depends on the type of work you are offering and the customers you are targeting. Choosing the right approach for each item on your bike repair price list can make a noticeable difference to your profitability.

Cost-plus pricing is one of the most straightforward methods. You start by calculating the full cost of the service, including labour, parts, and overheads, then add a standard markup to ensure a healthy profit margin.

For example, if a bike chain replacement costs you $35 in total to complete, you might apply a 50% markup, resulting in a final price of around $52.50.

Cost-plus pricing works well for:

• Routine, standard repairs
• Services where time and material costs are consistent.
• Shops that want predictable margins across most services.

This method ensures you cover your expenses while keeping pricing simple and reliable. It forms a strong base for the everyday services listed on your bike repair price list.

Value-based pricing focuses not just on your costs, but also on how much the service is worth to the customer. If a repair offers a high level of convenience, safety, or performance improvement, customers may be willing to pay more than a cost-plus model would suggest.

A mountain bike service often holds higher perceived value because riders depend on their bikes for technical and demanding trails. Services like full suspension tune-ups, drivetrain replacements, or advanced brake work can be priced higher because of the skill involved and the importance to the rider.

Value-based pricing is a good choice when:

• The service directly impacts performance, safety, or long-term bike health.
• You are offering specialist knowledge or advanced repairs.
• Customers are willing to pay for premium service and peace of mind.

It allows you to position certain repairs as high-value offerings while protecting your margins.

Competitive pricing means reviewing what other bike shops in your area are charging for similar services. It gives you context when setting or adjusting your own prices. 

However, it is important to:

• Never set prices below your true costs.
• Focus on communicating the added value you offer if your prices are slightly higher.
• Avoid racing to the bottom by undercutting competitors.

Competitive pricing is most useful for fine-tuning your bike repair price list after your own costs and desired margins are secured. It ensures you remain appealing to customers without damaging your profitability.

There is no single method that suits every service. Many bike shops use a blend of cost-plus, value-based, and competitive pricing across their full list of services. Routine jobs like tyre replacements often follow cost-plus pricing, while specialist repairs or performance upgrades may use value-based pricing. Checking competitor rates can also help you stay competitive without compromising profitability.

By applying the right strategy to each service, you can keep your bike repair price list strong, flexible, and profitable.

Building clear service packages is one of the easiest ways to simplify customer decisions and encourage higher-value bookings. Instead of quoting every repair individually, you can group common services together into set packages. This makes it faster to quote, easier for customers to choose, and more likely they will opt for a more comprehensive service.

Organising your bike repair price list into clear tiers also helps with upselling. When customers see the differences between a basic tune-up and a full performance overhaul, many will choose a higher tier if the value is clearly explained.

Most bike shops find it useful to create three main package levels. You could simply name them by what they include, or use creative names like Bronze, Silver, and Gold to make them feel even more valuable:

• Bronze Package (Basic Bike Tune Up): Covers essential safety checks, brake and gear adjustments, minor wheel truing, and lubrication. This package appeals to riders looking for a quick, affordable refresh.
• Silver Package (Full Service): Includes everything in the basic tune-up, plus a more detailed inspection, drivetrain cleaning, brake system servicing, and tyre checks. It targets riders who want their bike to run like new, especially after a full season of riding.
• Gold Package (Performance Overhaul): A deep, detailed service designed for high-performance bikes or bikes that are heavily used. This package can include complete bearing inspections and replacements, cable and housing upgrades, suspension servicing, and full drivetrain replacements.

By offering named packages, you create a simple structure that makes upgrades feel more appealing and more accessible to customers.

Packaging your services improves the customer experience and boosts your shop’s efficiency at the same time:

1. It speeds up quoting at the counter and online.
2. It reduces price disputes by making costs clear upfront.
3. It makes it easier for staff to recommend appropriate upgrades.
4. It increases average transaction value by encouraging customers to choose a more comprehensive package.

Listing a basic bike tune-up at a clear, affordable rate helps bring customers in, but offering a visible mountain bike servicing package with extras like suspension checks and drivetrain replacements can drive a higher sale when riders see the added value. A structured approach like this to service packages brings order and clarity to your bike repair price list, making it easier for both your team and your customers.

Once you have built a strong bike repair price list, it is important to present it clearly to customers. Making your pricing easy to find and understand builds trust, reduces the chances of disputes, and helps customers feel more confident when booking services.

Display your pricing in multiple places to make it as accessible as possible:

1. On your website
2. On printed materials, such as service brochures
3. On clear in-store signage near your counter or service area

Being open about your pricing shows customers that you value transparency. It also saves time by setting clear expectations before a repair begins, reducing the need for back-and-forth conversations.

Sorgen Sie dafür, dass Ihre Preisliste für Fahrradreparaturen übersichtlich ist. Fassen Sie ähnliche Leistungen zusammen, heben Sie Paketoptionen hervor, falls Sie diese anbieten, und verwenden Sie eine klare Sprache. Eine klare Preisgestaltung erleichtert Ihrem Team die Angebotserstellung, verbessert die Kundenzufriedenheit und trägt zu Ihrem professionellen Ruf bei.

Eine einmalige Preisfestsetzung reicht nicht aus. Um Ihre Rentabilität zu sichern und wettbewerbsfähig zu bleiben, ist es wichtig, Ihre Preisliste für Fahrradreparaturen regelmäßig zu überprüfen. Die Kosten ändern sich im Laufe der Zeit, und wenn Ihre Preise nicht mithalten, können Ihre Margen schrumpfen, ohne dass Sie es merken.

Es empfiehlt sich, die Preise mindestens einmal jährlich zu überprüfen, oder früher, wenn sich die Teilekosten, die Personalkosten oder die Servicezeiten deutlich erhöhen. Regelmäßige Überprüfungen schützen Ihre Margen und sorgen dafür, dass Ihre Preise den tatsächlichen Kosten Ihrer Dienstleistungen entsprechen.

Ihre internen Zahlen sind zwar wichtig, zeigen aber nur einen Teil des Gesamtbildes. Branchen-Benchmarks geben Ihnen einen umfassenderen Überblick darüber, wie Ihr Unternehmen im Vergleich zu vergleichbaren Unternehmen abschneidet.

Laut der National Bicycle Dealers Association (NBDA)Viele US-amerikanische Fahrradgeschäfte spüren den Druck steigender Betriebskosten und sinkender Gewinne. Ihre Studie zu den Geschäftskosten 2024, basierend auf Daten von Hunderten von Einzelhändlern, skizziert aktuelle Benchmarks für Servicemargen, Arbeitskosten, Ausgaben und Nettorentabilität für verschiedene Ladentypen und Regionen.

Wenn Sie nicht sicher sind, ob Ihre Preisliste für Fahrradreparaturen noch Ihren Gewinn steigert, können Ihnen diese Branchendaten dabei helfen, die Antwort zu finden.

Indem Sie wichtige Kennzahlen im Auge behalten, können Sie Ihre Preisliste für Fahrradreparaturen zuverlässig aktualisieren und so die Stärke und Rentabilität Ihres Unternehmens sichern. Hier sind einige häufige Anzeichen dafür, dass es an der Zeit sein könnte, Ihre Preise zu überprüfen und anzupassen:

• Die Lieferantenkosten für Teile oder Verbrauchsmaterialien sind gestiegen.
• Die Löhne der Techniker oder die Personalkosten haben sich geändert.
• Die Ausführung bestimmter Dienste dauert erheblich länger.
• Ihre Gewinnspannen bei wichtigen Dienstleistungen sinken.
• Die Preise der Wettbewerber in Ihrer Region haben sich deutlich verändert.

Wenn sich die Kosten für den Austausch Ihrer Fahrradkette aufgrund gestiegener Großhandelspreise oder einer längeren Montagezeit aufgrund neuerer Designs erhöht haben, kann es sein, dass Ihr aktueller Preis Ihre tatsächlichen Kosten nicht mehr deckt. In solchen Fällen sorgt eine Preisanpassung für eine solide Rentabilität, ohne Abstriche bei der Servicequalität machen zu müssen.

Eine der besten Möglichkeiten, um zu erkennen, wann es Zeit ist, Ihre Preise anzupassen, ist die Überwachung der Servicerentabilität. Reporting-Tools zeigen Ihnen, ob bestimmte Reparaturen noch die benötigten Margen erzielen.

Die regelmäßige Überwachung wichtiger Servicekennzahlen und der Rentabilität hilft Ihnen, Ihre Preise an Ihre tatsächlichen Kosten und die Kundennachfrage anzupassen. Wenn Sie sich nicht sicher sind, welche Berichte Sie überwachen sollten, finden Sie in unserem Leitfaden zu wichtige Berichte zur Reparaturdienstsoftware führt Sie durch die wichtigsten zu verfolgenden Datenpunkte und bietet eine kostenlose Berichtsvorlage, die Ihnen hilft, den Überblick über Ihre Zahlen zu behalten.

Durch die konsequente Verwendung Ihrer Berichtstools können Sie proaktiv statt reaktiv vorgehen und kleine Anpassungen vornehmen, bevor sich Rentabilitätsprobleme entwickeln.

Bei der Erstellung einer Preisliste für Fahrradreparaturen geht es um mehr als nur die Festlegung von Preisen. Es geht darum, die tatsächlichen Kosten zu verstehen, eine Struktur zu schaffen, die den Wert Ihrer Dienstleistungen widerspiegelt, und Ihre Preise regelmäßig zu überprüfen, um profitabel zu bleiben. Eine klare, gut verwaltete Preisliste unterstützt höhere Margen, stärkt das Kundenvertrauen und trägt dazu bei, dass Ihr Geschäft erfolgreich wächst.

Wenn Sie zusätzliche Unterstützung bei der Verwaltung Ihrer Dienste und der Stärkung Ihrer Preisentscheidungen suchen, ist Hubtigers Fahrradreparatursoftware ist darauf ausgelegt, Ihnen zu helfen. Mit benutzerfreundlichen Tools, die speziell für Reparaturwerkstätten entwickelt wurden, können Sie Reparaturen effizienter verwalten, die Rentabilität transparent verfolgen und ein Preismodell erstellen, das langfristigen Erfolg unterstützt.

Wir hoffen, dass dieser Leitfaden zur Erstellung einer Preisliste für Fahrradreparaturen hilfreich für Sie war und Ihnen die Werkzeuge an die Hand gibt, Ihre Preisgestaltung klarer und sicherer zu gestalten. Wenn Sie Fragen zu unseren Softwarelösungen, Integrationen, oder Preisgestaltung, zögern Sie bitte nicht, Kontaktieren Sie uns.