Hoe u kortingsbonnen kunt gebruiken om de winstgevendheid van uw verhuurbedrijf voor apparatuur te vergroten

This setting allows you to apply a percentage discount to all accessories available in your store. Alternatively, it should also allow you to narrow down your discount to only a specific accessory category (eg. the discount will only apply to helmets and no other accessories).

If you have affiliates, this setting allows you to give each company its own coupon codes. These affiliate-specific coupons can then be entered into the widget on your affiliate’s website when a customer makes a booking, giving their customers a discount when they book a rental with your equipment rental business.

Day-of-the-week coupons enable you to boost bookings by offering discounts on specific days of the week. With this setting, you can select the rental day for applying discounts, incentivising customers to book on preferred days to help increase overall rental activity.

With this feature, your equipment rental business can establish an expiration date for the coupon, giving you the flexibility to determine the duration of the promotion and control how long the special offer remains valid.

This feature enables you to control the redemption of coupon codes by setting a usage limit, such as restricting the code to be used by a maximum of 25 customers for example. Once this limit is reached, the code will automatically become invalid ensuring you can manage the promotion effectively.

By utilising this capability, you can enforce a restriction where each customer is limited to using a coupon code only once. This setting prevents repeat bookings from the same customer, ensuring fair distribution of discounts and encouraging new customer engagements for each transaction.

This functionality empowers your equipment rental business to specify a minimum quantity threshold that must be met for the discount to be applicable (eg. 5 bikes minimum). By setting this parameter, you can encourage customers to book a certain number of items to unlock the discounted rate, effectively driving higher transaction volumes.

By setting a minimum spending amount, customers can qualify for a percentage discount on their booking when they spend above a certain threshold. For example, you could set it that a customer needs to spend over $100 on a booking to get 10% off. This encourages customers to spend more to enjoy the discount, boosting transaction values and making the offer more enticing.

It’s important to check if you need to generate your own codes or if your chosen rental software will automatically create a code for you. When you set up the coupon on your rental software and fill in the criteria for the discount, there is an area where you can put in your own coupon code. 

If you leave this section blank, however, most rental software will auto-generate a coupon code for you. If this does not happen it means you will need to create your own coupon codes and fill them into the designated block. Using the auto-generated coupons on your rental software not only helps save you time but it can also prevent accidental duplication of coupons.

Providing discounts on equipment rentals serves as a strategic tool with various benefits. By enticing new customers to choose your equipment rental business over competitors, especially in cost-sensitive markets, discounts can give you an immediate competitive advantage. 

Furthermore, utilising discounts can effectively manage slow-moving or older yet functional inventory, leading to improved asset turnover. This approach not only aids in staying ahead in the market but also plays a vital role in attracting and retaining customers. 

Here’s how you can use coupons to your advantage:

If you are starting an equipment rental business or even if you are already established, you could consider launching a promotional campaign centred around coupons to help create buzz around your rental offerings and attract new customers.

To do this you will need to choose a distribution channel and determine the most effective ways to reach your target audience. This could include email marketing, social media, your website, or local advertising.

Voorbeeld:
If you run an outdoor equipment rental business, you could provide a coupon code for new customers that gives them 25% off any tent when they book for the first time.

Alternatively, you may want to promote rental items that aren’t rented as often, so you may choose specific categories such as ‘sleeping bags ‘ and ‘sleeping pads’ and offer a percentage discount on these items to entice customers to include these in their rental order.

Coupons can serve as an effective tool to reward customer loyalty. You could create a loyalty program where customers earn points for each rental and once they reach a certain number of points, they receive a coupon code that can be redeemed on their next booking. 

Voorbeeld: 

Let’s say you run a surfboard rental business, you could offer repeat customers a card that is stamped in-store when they collect their chosen rental item. After their 5th time renting you could present them with a coupon code, that they can apply to their next online booking. 

Coupons and discounts are valuable assets that enhance the overall customer experience. They play a significant role in customer relationship management by aiding in issue resolution, enabling your customer service team to deliver exceptional service, and effectively addressing instances where customers may have faced challenges. 

Prioritising a positive customer experience within your equipment rental business can result in heightened satisfaction levels, increased word-of-mouth referrals, and ultimately fuel business growth.

Voorbeeld:
Say for instance you own a scuba rental store, and you may have a customer who faced delays and confusion during the pick-up process. As a result, their diving experience was compromised leading to disappointment and frustration. As a gesture of goodwill, you could offer a personalised coupon as an apology, providing the customer with a 70% discount on their next scuba gear rental. 

Not only does this help rectify the situation but demonstrates genuine care and commitment to customer satisfaction. This can potentially turn a negative experience into a positive one and foster long-term loyalty.