7 Key Trends That Will Shape Bicycle Repair Shops in 2025

If your bicycle repair shop isn’t already seeing an increase in e-bikes, it’s only a matter of time. E-bike sales in the U.S. have been on a steep upward trajectory, with over 700,000 units expected to be sold this year, up from 500,000 in 2022. The market itself is expanding rapidly, with projected revenue of $2.17 billion between 2025 and 2029. This represents a 13.06% compound annual growth rate (CAGR), outpacing many traditional bike sales.

Across the pond, 5.2 million e-bikes were sold in the EU alone, continuing the strong post-pandemic demand. Germany leads the charge, with over 2.1 million e-bikes purchased in 2023, making up more than 40% of all e-bike sales in Europe. That’s a staggering shift in how people are choosing to ride. While some European countries saw a dip in sales, e-bikes remain one of the fastest-growing segments in the cycling industry.

With this demand, bicycle repair shops are shifting gears, with many deciding to reallocate up to 50% of their floor space to e-bike sales and servicing. That’s because e-bike owners need frequent maintenance, and their repairs require specialist knowledge. Shops that aren’t equipped to handle e-bikes could be leaving a huge revenue opportunity on the table.

Here’s why e-bike servicing presents a strong business opportunity:

• E-Bikes Require Specialised Servicing: Unlike traditional bikes, they need battery diagnostics, motor repairs, and software updates to keep them running efficiently.
• E-Bike Owners Ride More Frequently: Many use their e-bikes for daily commuting, increasing the need for routine maintenance, battery replacements, and safety checks.
• DIY Repairs Are Less Common: The complexity of e-bike components means most riders rely on professional servicing instead of attempting repairs themselves.
• Components Wear Out Faster: The added weight and power of e-bikes cause brakes, drivetrains, and tires to wear out more quickly, creating consistent demand for servicing and replacements.

Bicycle repair shops that future-proof their business by catering to e-bikes will have a competitive edge. Here’s how you can take advantage of this growing market:

E-bike repairs require specialised knowledge, from battery safety to motor diagnostics. Ensuring your technicians are trained in handling high-voltage systems and software-based diagnostics will help build trust with e-bike customers and set your shop apart.

E-bikes are significantly heavier than traditional bikes, making repairs more demanding. Investing in high-lift workstations, heavy-duty repair stands, and e-bike-specific tools will improve efficiency and safety for your team.

A dedicated e-bike tune-up package that includes battery health checks, software updates, and motor calibration can attract more customers. Offering tailored services allows you to charge premium rates while addressing the unique needs of e-bike owners.

E-bike components like brake pads, drivetrains, and batteries wear out faster due to higher torque and weight. Keeping these parts in stock reduces service delays, increases customer satisfaction, and encourages repeat business.

Many e-bike owners don’t realise that not all shops are equipped to service their bikes. Updating your website, Google Business profile, and in-store signage to highlight that you’re an electric bicycle repair shop will help attract new customers. Customer testimonials can further showcase your expertise and build credibility.

By taking these steps, bicycle repair shops can turn the e-bike boom into a long-term business opportunity, ensuring steady growth while staying ahead of the competition.

Bicycle repair shops are becoming more service-focused as new bike sales decline. In 2023, the European Union produced 9.7 million bicycles, a 24% drop from the previous year due to rising production costs, supply chain disruptions, and economic uncertainty. Meanwhile, more cyclists are choosing to maintain and upgrade their existing bikes rather than invest in new ones. To meet this demand, many shops are expanding their maintenance areas and prioritising repairs over sales.

Running a bicycle repair center is becoming more expensive, forcing many repair shops to adjust their service rates. Several key factors are driving these increases:

• Rising Labour Costs: Skilled mechanics are in high demand, and competitive wages are necessary to attract and retain experienced technicians.
• Rising Rent and Utilities: Many bicycle maintenance shops are facing higher overhead expenses, including electricity, water, and general rental increases. Even in non-prime locations, commercial rents are climbing, putting additional financial pressure on repair businesses.
• Specialist Knowledge: Hydraulic braking systems, electronic shifting, and high-performance drivetrains need precise adjustments, increasing servicing time and requiring ongoing staff training.
• Investments in Equipment and Tools: Modern bikes require advanced diagnostic tools, precision tuning kits, and high-lift workstations, all adding to operational costs.
• Regulatory and Policy Changes: Some regions are introducing stricter safety and environmental regulations, increasing compliance costs for bike repair businesses.

By understanding these cost drivers, your bicycle maintenance shops can justify pricing structures, educate customers about the value of professional servicing, and ensure long-term profitability.

As service and maintenance become the backbone of a bicycle repair shop’s revenue, adapting to industry shifts is essential.Here’s how you can adapt:

A structured pricing system helps customers see the value in professional servicing. Offer different service levels, such as a basic tune-up for minor adjustments and safety checks, while premium packages include deep-cleaning, drivetrain calibration, and electronic diagnostics. Clearly listing bike tune-up costs encourages customers to opt for higher-tier services while managing their expectations.

Encouraging repeat business through memberships creates a reliable revenue stream. Some bicycle maintenance shops offer annual service plans where customers pay a fixed fee for priority servicing, unlimited minor adjustments, and discounts on major repairs. This approach strengthens customer retention while ensuring steady income for the shop.

Modern bikes require more advanced servicing, especially high-performance drivetrains and electronic components. Investing in high-lift workstations, diagnostic tools, and dedicated servicing bays makes it easier to handle complex repairs efficiently. Upgrading workshop infrastructure ensures smoother operations, reduces technician fatigue, and reinforces the shop’s reputation as a professional and well-equipped service provider.

By refining pricing strategies, introducing long-term service plans, and upgrading equipment, bicycle repair shops can improve profitability while delivering high-quality service that meets the demands of today’s riders.

Bicycle repair shops are evolving beyond traditional bike repairs. More shops are expanding their services to include e-scooters, mobility products, and premium accessories. Brands like Segway and GoTrax are actively reaching out to repair shops to offer partnerships for servicing their products. At the same time, consumer demand is shifting toward convenience, with riders looking for additional services such as professional bicycle assembly and bike cleaning.

This diversification presents a major opportunity for bicycle repair shops to expand their customer base, increase revenue, and future-proof their business in a rapidly changing industry.

The cycling industry is shifting, and repair shops that adapt to consumer trends will be best positioned for long-term success. Several factors are driving this change:

• The Rise of Alternative Mobility Products: E-scooters and other personal mobility devices are becoming a primary mode of transport in urban areas. Many riders need a reliable place to service and repair them.
• More Bikes Are Being Purchased Online: Many consumers buy bicycles from online retailers that do not offer assembly services, creating demand for professional bicycle assembly services.
• Customers Want Convenience: A dedicated bike cleaning service provides an easy upsell and ensures customers return to the shop regularly for maintenance.
• Accessories Provide High Margins: Selling premium add-ons like helmets, locks, and smart cycling technology can significantly boost revenue.
• Subscription Models Are Gaining Popularity: Many industries are shifting toward membership-based services, and bicycle repair shops can offer subscription-based maintenance plans to secure recurring income.
• Post helpful content: Share repair tips, common maintenance mistakes, and before-and-after photos of repairs.
• Encourage interaction: Ask questions, run polls, or create short videos answering common repair-related queries.
• Respond to messages quickly: Many customers use social media to ask about repair services, and a fast response can turn an inquiry into a booking.
• Highlight customer experiences: Share testimonials or tag happy customers in their posts to build trust with potential new clients.
• Encourage customer-generated content: Ask customers to tag your shop in their cycling posts, leave reviews, or share their experiences. Running giveaways or featuring customer stories can boost engagement and attract more cyclists to your shop.

As the industry evolves, bicycle repair shops must adapt to changing customer needs and new opportunities. Diversifying services beyond traditional repairs can help shops attract more customers, increase revenue, and future-proof their business. Here’s how repair shops can take advantage of this trend:

Scooters and e-scooters are growing in popularity, and many riders struggle to find a reliable repair shop. Offering servicing for these products can attract new customers and position the shop as a versatile repair provider.

Online bike sales are rising, but many customers lack the tools or knowledge for proper assembly. Offering a bicycle assembly service ensures bikes are set up safely while providing an upsell opportunity. Educate customers on the benefits of professional fitting such as adjusting saddle height, handlebar position, and suspension setup for mountain bikes to improve comfort, performance, and injury prevention. This added service enhances their riding experience while boosting shop revenue.

Regular cleaning helps extend a bike’s lifespan and keeps it running smoothly. Shops can offer a standalone bike cleaning service or include it as part of a maintenance package. A well-maintained bike is less likely to develop mechanical issues, encouraging repeat visits for additional services.

Customers often look for quality accessories when upgrading their ride. Stocking high-demand items like helmets, locks, lights, and smart tech provides an extra revenue stream with strong profit margins. Offering expert recommendations in-store can help boost sales while improving customer experience.

Offering a maintenance membership gives customers peace of mind and provides repair shops with a steady, predictable revenue stream. These plans can include routine tune-ups, priority servicing, and discounts on repairs. Subscription services not only encourage long-term customer loyalty but also help balance revenue throughout the year.

By embracing these additional services, bicycle repair shops can attract more customers, increase their profitability, and stay ahead of ever-changing industry trends.

While many bike shops have closed in recent years, this shift is creating opportunities for those who can adapt and stand out. In 2024, 115 bicycle brands shut down in the U.S.and the UK saw one million fewer bike sales in a single year. These shifts highlight changing consumer habits, with more cyclists choosing to maintain and upgrade their existing bikes rather than buy new ones.

At the same time, customer behavior is shifting. Around 81% of shoppers now research online before making a purchase, and many opt for direct-to-consumer brands or discounted online retailers. Traditional bike shops have faced challenges competing on price, but repair shops have a unique advantage. Expert service, hands-on support, and strong local relationships make them invaluable to cyclists. By focusing on these strengths, repair businesses can stand out and thrive in a changing market.

The shifting industry landscape presents both challenges and opportunities for repair shops willing to adapt:

• Less Competition, More Market Share: As some businesses close, remaining shops have the chance to attract new customers who would have gone elsewhere.
• Customers Are Seeking More Than Just Repairs: With fewer local options, customers are looking for shops that offer added value, such as expert fittings, service memberships, and digital convenience.
• Shifting Industry Focus: The demand for servicing e-bikes and high-performance bicycles is increasing. Shops that invest in modern repair capabilities will capture a growing segment of the market.

The industry is shifting, but that doesn’t mean your business has to struggle. By adapting to changing customer needs and refining your approach, you can set your shop apart and create new opportunities for growth.

With fewer bike shops in the market, repair shops have the opportunity to build deeper connections with their local cycling community. Offering personalized service, expert advice, and a welcoming experience encourages long-term customer loyalty. Taking the time to educate customers on maintenance best practices, providing transparent service recommendations, and ensuring a seamless repair process can help shops stand out.

Shops that focus only on standard repairs may struggle to compete in this shifting market. Expanding into specialised services, such as high-end tune-ups, e-bike diagnostics, and professional bike fitting, can attract a broader customer base and increase revenue. Diversifying offerings to include bicycle assembly services, suspension tuning, or tailored maintenance plans can also set a shop apart from competitors.

Consumers expect a smooth booking and payment experience, and repair shops that embrace digital tools can stay ahead. Service and repair software integrated with a POS system helps manage work orders, track inventory, and streamline customer communication. Features like online booking, automated service reminders, and real-time updates improve efficiency while enhancing the overall customer experience.

By adapting to industry shifts and focusing on customer needs, bicycle repair shops can not only survive but thrive in this changing market.

For years, bicycle service specialists have been at the heart of cycling communities, offering more than just repairs. They have provided advice, support, and a shared passion for riding. As big brands and online retailers expanded, this personal connection faded. Large companies took over much of the industry, shifting the focus away from local engagement and towards direct-to-consumer sales.

Now that these brands are scaling back, local cycle repair shops have a chance to reclaim their role in the community. Riders are looking for more than just a place to get their bikes fixed. They want a trusted local expert who understands their needs, offers guidance, and creates a space where cyclists can connect. Shops that embrace this shift can build stronger customer relationships, attract new riders, and position themselves as essential to the local cycling scene.

Strengthening community ties is not just about goodwill. It is a strategic way tohelp  build long-term customer loyalty. Here is how your shop plays a role in the cycling community:

• Bike Shops are Trusted Experts: Riders rely on bicycle service specialists for expert advice on maintenance, repairs, and upgrades. By sharing knowledge, shops empower cyclists to take better care of their bikes, leading to a safer and more enjoyable riding experience.
• A Strong Cycling Community Drives Business: Supporting local riders with events, workshops, and sponsorships strengthens connections and makes a shop the go-to destination for repairs, accessories, and ongoing service. At the same time, these initiatives encourage more people to take up cycling, growing the community as a whole.
• Engaged Customers Become Repeat Customers: Cyclists who feel valued by a shop are far more likely to return for regular servicing and recommend it to others. By offering a welcoming space for riders to connect and learn, shops help build a more inclusive cycling culture.
• Community-Focused Shops Stay Resilient: In a competitive industry, repair shops that actively engage with riders build a loyal customer base, ensuring stable revenue even as market conditions shift. At the same time, they play a key role in advocating for better cycling infrastructure, safer roads, and local cycling initiatives.

Cyclists are always looking for ways to improve their skills, meet like-minded riders, and feel more confident on the road. By taking the following steps, bicycle repair shops can strengthen their role as a trusted resource while encouraging repeat visits and customer loyalty. Here’s how:

Organising regular group rides helps bring cyclists together, whether they are beginners looking for a supportive environment or experienced riders seeking a social ride. This positions your shop as more than just a service provider—it becomes a hub where riders know they can find a community.

Many cyclists want to learn basic bike care but do not know where to start. Hosting maintenance workshops on topics like puncture repairs, drivetrain cleaning, and gear adjustments builds trust and keeps customers engaged with your shop. It also creates an opportunity to introduce them to your bicycle service specialists for more complex repairs.

Educating customers on bike safety, proper helmet use, and road awareness helps create more confident riders. Hosting safety clinics, especially for families or commuters, reinforces your shop’s commitment to the cycling community and builds long-term customer relationships.

A friendly and inviting atmosphere encourages customers to spend time in your shop. Offering coffee, seating areas, or even just taking the time to chat with customers can make your shop feel like a home base for local riders.

Bike shops are the foundation of cycling culture, and those that embrace this role will see long-term success. By fostering a sense of community and providing exceptional service, repair shops can strengthen their reputation and build a loyal customer base that keeps coming back.

Fewer cyclists are investing in high-end bicycles as economic factors reshape spending habits. Rising living costs, inflation, and shifting priorities mean fewer riders are willing to spend $5,000 or more on a new bike. Instead, cyclists are looking for affordable, high-value options—whether that means buying a reliable mid-range model, upgrading an existing bike, or choosing a secondhand bike that can be refurbished.

The secondhand bike market is also growing rapidly. Online marketplaces, trade-in programs, and direct-to-consumer brands are making it easier than ever for cyclists to find quality used bikes at a fraction of the cost of new ones. This shift is not just about affordability but also practicality, as many riders recognize that they can get great performance without paying premium prices. For bicycle repair shops, this trend presents a unique opportunity to provide services that help customers get the most out of their mid-range or secondhand bikes.

With fewer customers buying high-end bikes, repair shops can shift their focus toward servicing and upgrading budget-friendly and used bikes. Here’s why this trend matters:

• Customers Are Choosing Value Over Luxury: Riders are prioritizing affordability and long-term value rather than investing in premium models. Repair shops can attract these customers by offering services that maximize bike performance without requiring a large investment.
• The Secondhand Market Is Growing: More cyclists are purchasing used bikes that need adjustments, safety checks, or upgrades before they are road-ready. Repair shops that offer comprehensive inspections and servicing can become essential partners for secondhand bike owners.
• Mid-Range Bikes Are Being Upgraded Instead of Replaced: Instead of spending on a high-end new bike, riders are upgrading their existing ones. Offering affordable drivetrain improvements, brake enhancements, and suspension tuning allows shops to meet this demand.

To take advantage of this shift towards mid-range and secondhand bikes, repair shops should adapt their services to appeal to value-conscious cyclists.

Many customers buying used bikes want reassurance that their purchase is safe and properly set up. Providing safety checks, tune-ups, and part replacements ensures secondhand bike owners get a reliable and smooth-riding experience.

Rather than selling high-end bikes, repair shops can focus on offering cost-effective upgrades. Tiered packages for drivetrain improvements, brake replacements, and tubeless tire conversions allow riders to enhance their current bikes without the cost of a brand-new model.

A trade-in program can encourage customers to swap their older bikes for store credit or service discounts. Repair shops can then refurbish and resell these bikes, creating a new revenue stream while offering budget-conscious customers more affordable cycling options.

By adjusting their approach to align with this trend, bicycle repair shops can expand their customer base, generate new revenue streams, and remain competitive in a market that is shifting toward mid-range and secondhand bikes.

Large bike brands are cutting back on marketing, opening the door for independent bicycle repair shops to capture more local customers. As major companies reduce spending on influencer partnerships, digital ads, and large-scale promotions, local shops have a greater chance to stand out, especially if they invest in a strong online presence.

Customers still need reliable repair services, but they are increasingly turning to online searches and recommendations to decide where to go. Without a strategic approach to marketing, repair shops risk being overlooked. A generic website or limited online presence is no longer enough to compete.

As large brands pull back, independent repair shops have an opportunity to take control of their marketing and reach more customers without competing against major ad budgets. Here is why:

• Less Competition from Big Brands: With fewer major advertising campaigns from large retailers, smaller shops have more visibility in local markets.
• Customers Rely on Search Engines: The majority of people search online before visiting a shop. If your business does not appear in results potential customers may never find you.
• Online Reviews and Engagement Matter More Than Ever: Positive reviews, a strong digital presence, and community involvement help independent shops build credibility and loyalty.

Repair shops that invest in digital marketing and community engagement will be the ones that thrive. Here is how to make the most of this opportunity:

A well-optimized website is essential for attracting new customers. Ensure it clearly highlights your services, pricing, and booking options. Adding high-quality images, customer testimonials, and an FAQ section builds credibility and makes your shop stand out.

Optimizing your website for search engines helps attract customers looking for repair services in their area. Use relevant keywords like flat tire bike shop and bike repairing center in your website content, meta descriptions, and headings. Keep your Google Business Profile up to date with accurate contact details, service information, and fresh customer reviews.

With larger brands cutting marketing budgets, now is the time for smaller shops to capitalize on targeted advertising. Running Google Ads or social media ads can put your business in front of local cyclists searching for repair services. Even a small budget can help drive more traffic to your website and increase bookings.

Blog posts, how-to guides, and video tutorials can position your shop as an expert in bike maintenance. Writing about common issues, such as how to prevent flats or when to replace brake pads, helps your site rank higher in search results while providing value to potential customers.

Online reviews influence purchasing decisions. Actively ask satisfied customers to leave reviews on Google, Facebook, and other relevant platforms. Responding to reviews, both positive and negative, shows that you value customer feedback and helps build credibility.

By leveraging local SEO, digital marketing, and customer engagement, bicycle repair shops can stand out and attract more business while big brands pull back on advertising.

The bicycle industry is shifting, and bicycle repair shops that recognize these changes will be the ones that thrive. From the rise of e-bike servicing to the growing demand for secondhand bike repairs, shops that embrace new opportunities can turn industry challenges into long-term success.

Adapting to these trends goes beyond just offering new services, it also means improving efficiency, increasing revenue, and delivering a seamless customer experience. With Hubtiger’s repair software, shops can streamline operations, manage work orders more effectively, and keep customers engaged with automated service reminders and online bookings. 

Staying ahead in 2025 means having the right tools to support your business growth start a 7-day free trial, book a demo or watch our demo on demand. to see how Hubtiger helps bicycle repair shops like yours succeed.